Privacy Policy

Welcome to Swim Gush Store (“we,” “our,” or “us”). We are committed to protecting your privacy while providing premium swimwear, aquatic gear, and professional equipment to water enthusiasts worldwide. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website swimgush.com.

1. Information We Collect

We collect information to provide better services to all our customers – from competitive swimmers to facility managers:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our payment partners), and phone number.
• Transaction Data: Details about purchases of swim essentials, surf gear, or lifeguard equipment, including products ordered, payment method, and transaction amounts.
• Technical Data: IP address, browser type, operating system, and other technology on the devices you use to access our site.
• Usage Data: Information about how you interact with our site, including pages visited, products viewed (such as competition swimwear or paddle board gear), and search queries.
• Communication Data: Records of your communications with our customer service team regarding orders or product inquiries.

2. How We Use Your Information

Your data helps us deliver the seamless shopping experience water enthusiasts deserve:

• Process and fulfill your orders for aquatic gear and professional equipment
• Provide customer support for your swim product inquiries
• Improve our website and product offerings based on usage patterns
• Send transactional emails (order confirmations, shipping updates)
• Detect and prevent fraud, especially for high-value items like facility equipment
• Comply with legal obligations regarding international sales

3. Data Sharing and Disclosure

We value your privacy and only share information when necessary:

• Service Providers: Trusted partners who help with payment processing (Visa, MasterCard, PayPal), shipping, and website operations – all bound by confidentiality agreements.
• Legal Requirements: When required by law or to protect Swim Gush Store, such as fraud investigations.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third-party marketers.

4. Data Storage and Security

Your security is as important to us as the quality of our swim products:

• All payment information is protected with 256-bit SSL encryption – the same security used by banks
• We never store full credit card details on our servers after transaction completion
• Data is stored on secure servers with limited access
• Regular security audits to maintain protection standards

While we implement these measures, no internet transmission is 100% secure. We encourage customers to use strong passwords and monitor account activity.

5. Your Rights and Choices

You have control over your personal information:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request removal of personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications (transactional messages will continue)
• Restriction: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Like most e-commerce sites, we use cookies to enhance your shopping experience for swim gear and aquatic equipment:

• Essential Cookies: Necessary for site functionality, like adding items to your cart
• Performance Cookies: Help us understand how customers navigate our site (e.g., from men’s swimwear to checkout)
• Functional Cookies: Remember preferences like currency or language settings
• Advertising Cookies: Show relevant products (like surf gear or snorkel equipment) on other sites

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

7. International Data Transfers

As we serve customers globally (excluding certain Asian and remote regions), your information may be transferred to and processed in the United States, where our payment processor is located. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

While we sell boys’ and girls’ swim products, our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The “Last Updated” date at the top indicates when revisions were made. We encourage customers to review this policy periodically.